Art Direction
& Design
Art Direction
& Design
MYO Hand Roll Bar
Naming, Branding
2025
For MYO Hand Roll Bar, a new Asian-inspired restaurant with Mediterranean influences opening in Chamberí (Madrid), we developed the brand strategy, naming, and visual identity.
Our goal was to create a brand that feels fresh, approachable, and distinctive, blending Asian precision with Mediterranean warmth. Through a strategic process that included positioning, tone of voice, and visual language, we shaped an identity that reflects MYO’s dual personality — refined yet casual, playful yet thoughtful.
The project also included consultancy on storytelling and brand experience, ensuring coherence across both physical and digital touchpoints.
A project by @ansonybonet
Interior design by @hola.plutarco
Illustrations by @yetasleep
Web development by @carolmerida___
Music identity by @kind_projects
Photography by @letirovira
Special thanks to Markel, Pedro, Celine, Ana & Gaby 🤍
Our goal was to create a brand that feels fresh, approachable, and distinctive, blending Asian precision with Mediterranean warmth. Through a strategic process that included positioning, tone of voice, and visual language, we shaped an identity that reflects MYO’s dual personality — refined yet casual, playful yet thoughtful.
The project also included consultancy on storytelling and brand experience, ensuring coherence across both physical and digital touchpoints.
A project by @ansonybonet
Interior design by @hola.plutarco
Illustrations by @yetasleep
Web development by @carolmerida___
Music identity by @kind_projects
Photography by @letirovira
Special thanks to Markel, Pedro, Celine, Ana & Gaby 🤍
HR Still Life
Creative Direction
2023
“Even the common articles made for daily use become endowed with beauty when they are loved.”
Soetsu Yanagi, The Beauty of Everyday Things
Creative direction: Irene Girona
Photography and Set: Lourdes Cabrera
Soetsu Yanagi, The Beauty of Everyday Things
Creative direction: Irene Girona
Photography and Set: Lourdes Cabrera
Ynes Suelves
E-commerce
2024
E-Commerce design and development for Ynes Suelves, fashion brand established in 2016 in Madrid.
Blending a timeless aesthetic with twisted classics, the brand's focus is to create enduring pieces that trascend eras. With that in mind, we created a page that enhances the pieces and eases the navigation and experience on the site.
(Full project comming soon)
Website development by Gux
WOW Concept
Packaging Design
2023
WOW concept is a space designed to connect customers with the latest trends in fashion, beauty, technology and decoration in a totally personalised and unique way.
To mark the opening of its second flagship store in Serrano 52, Madrid, an event was held whose creative concept was based on the materials of the space itself.
Inspired by stainless steel, we created an exclusive envelope for gifting the guests.
To mark the opening of its second flagship store in Serrano 52, Madrid, an event was held whose creative concept was based on the materials of the space itself.
Inspired by stainless steel, we created an exclusive envelope for gifting the guests.
Berta Salinas
Web Design
2022
The work of Berta Salinas ranges from the world of art direction to the artistic medium, combining both disciplines. Her photographs and fabric works are an exploration of the intimate sphere that discovers the different connections between the people and the objects that surround her, represented by a recurring symbology based on anatomy, nature and everyday objects.
For her site, I wanted to create a blank and free space where all topics and techniques Berta explores, would mix and combine harmonically.
Visit bertasalinas.com
Website development by Gux
For her site, I wanted to create a blank and free space where all topics and techniques Berta explores, would mix and combine harmonically.
Visit bertasalinas.com
Website development by Gux