Art Direction
& Design
Art Direction
& Design
MYO Hand Roll Bar
Naming, Branding
2025
For MYO Hand Roll Bar, a new Asian-inspired restaurant with Mediterranean influences opening in Chamberí (Madrid), we developed the brand strategy, naming, and visual identity.
Our goal was to create a brand that feels fresh, approachable, and distinctive, blending Asian precision with Mediterranean warmth. Through a strategic process that included positioning, tone of voice, and visual language, we shaped an identity that reflects MYO’s dual personality — refined yet casual, playful yet thoughtful.
The project also included consultancy on storytelling and brand experience, ensuring coherence across both physical and digital touchpoints.
A project by @ansonybonet
Interior design by @hola.plutarco
Illustrations by @yetasleep
Web development by @carolmerida___
Music identity by @kind_projects
Photography by @letirovira
Special thanks to Markel, Pedro, Celine, Ana & Gaby 🤍
Our goal was to create a brand that feels fresh, approachable, and distinctive, blending Asian precision with Mediterranean warmth. Through a strategic process that included positioning, tone of voice, and visual language, we shaped an identity that reflects MYO’s dual personality — refined yet casual, playful yet thoughtful.
The project also included consultancy on storytelling and brand experience, ensuring coherence across both physical and digital touchpoints.
A project by @ansonybonet
Interior design by @hola.plutarco
Illustrations by @yetasleep
Web development by @carolmerida___
Music identity by @kind_projects
Photography by @letirovira
Special thanks to Markel, Pedro, Celine, Ana & Gaby 🤍