https://irenegirona.com Irene Girona Mon, 10 Nov 2025 19:29:36 +0000 https://irenegirona.com en https://irenegirona.com/MYO-Hand-Roll-Ba Tue, 07 Oct 2025 06:46:03 +0000 Irene Girona https://irenegirona.com/MYO-Hand-Roll-Ba MYO Hand Roll Bar Naming, Branding 2025 <img width="2500" height="1580" width_o="2500" height_o="1580" data-src="https://freight.cargo.site/t/original/i/0aeb4fed01b1ff17f0666a0f2f0f54594ed314c9c9440a0090f1d8b9b770aa49/IreneGirona_x_MYO_1.jpg" data-mid="239096246" border="0" src="https://freight.cargo.site/w/1000/i/0aeb4fed01b1ff17f0666a0f2f0f54594ed314c9c9440a0090f1d8b9b770aa49/IreneGirona_x_MYO_1.jpg" /> <img width="2500" height="1580" width_o="2500" height_o="1580" data-src="https://freight.cargo.site/t/original/i/c8cdbadbacd06f04eff85593298374db3981c6239e5a55901a68b5c674f99405/IreneGirona_x_MYO_2.jpg" data-mid="239096247" border="0" src="https://freight.cargo.site/w/1000/i/c8cdbadbacd06f04eff85593298374db3981c6239e5a55901a68b5c674f99405/IreneGirona_x_MYO_2.jpg" /> <img width="2500" height="1580" width_o="2500" height_o="1580" data-src="https://freight.cargo.site/t/original/i/23f90f8df8123b811ae0456de85717ebb3ab68d1ba2433124177de73ef258647/IreneGirona_x_MYO_3.jpg" data-mid="239096248" border="0" src="https://freight.cargo.site/w/1000/i/23f90f8df8123b811ae0456de85717ebb3ab68d1ba2433124177de73ef258647/IreneGirona_x_MYO_3.jpg" /> <img width="2500" height="1580" width_o="2500" height_o="1580" data-src="https://freight.cargo.site/t/original/i/5aafa55f59104acebe35f45d544407d978fc1b4489ee4e1c13fc6605bea27a0d/IreneGirona_x_MYO_4.jpg" data-mid="239096249" border="0" src="https://freight.cargo.site/w/1000/i/5aafa55f59104acebe35f45d544407d978fc1b4489ee4e1c13fc6605bea27a0d/IreneGirona_x_MYO_4.jpg" /> <img width="2500" height="1580" width_o="2500" height_o="1580" data-src="https://freight.cargo.site/t/original/i/c2ecb8485e900f4649748d55b49304cf68553adbfa859b5565aecd090f23c867/IreneGirona_x_MYO_5.jpg" data-mid="239096250" border="0" src="https://freight.cargo.site/w/1000/i/c2ecb8485e900f4649748d55b49304cf68553adbfa859b5565aecd090f23c867/IreneGirona_x_MYO_5.jpg" /> <img width="2500" height="1580" width_o="2500" height_o="1580" data-src="https://freight.cargo.site/t/original/i/ec5f660b0a405c8fa9703e2fe1cff9842db9232ccc5841a5b0bc0843e7ce55fa/IreneGirona_x_MYO_6.jpg" data-mid="239096251" border="0" src="https://freight.cargo.site/w/1000/i/ec5f660b0a405c8fa9703e2fe1cff9842db9232ccc5841a5b0bc0843e7ce55fa/IreneGirona_x_MYO_6.jpg" /> For MYO Hand Roll Bar, a new Asian-inspired restaurant with Mediterranean influences opening in Chamberí (Madrid), we developed the brand strategy, naming, and visual identity. Our goal was to create a brand that feels fresh, approachable, and distinctive, blending Asian precision with Mediterranean warmth. Through a strategic process that included positioning, tone of voice, and visual language, we shaped an identity that reflects MYO’s dual personality — refined yet casual, playful yet thoughtful. The project also included consultancy on storytelling and brand experience, ensuring coherence across both physical and digital touchpoints. A project by @ansonybonetInterior design by @hola.plutarcoIllustrations by @yetasleepWeb development by @carolmerida___Music identity by @kind_projectsPhotography by @letirovira Special thanks to Markel, Pedro, Celine, Ana &amp; Gaby 🤍 https://irenegirona.com/Panaderia-Rosetta Mon, 10 Nov 2025 19:29:36 +0000 Irene Girona https://irenegirona.com/Panaderia-Rosetta Packaging for Panadería Rosetta, CDMX Packaging 2025 <img width="1773" height="1080" width_o="1773" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6cd3c8212f59034c6bd3ebfb204a58eabaa0f2feee739f14d6c966c2dd144d23/IreneGirona_x_PanaderiaRosetta_1.png" data-mid="240464619" border="0" src="https://freight.cargo.site/w/1000/i/6cd3c8212f59034c6bd3ebfb204a58eabaa0f2feee739f14d6c966c2dd144d23/IreneGirona_x_PanaderiaRosetta_1.png" /> <img width="1774" height="1080" width_o="1774" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b0024bfca2d0c535c12a26255b9322ccee1bdf5c4778c9945e66c37915e1115/IreneGirona_x_PanaderiaRosetta_2.png" data-mid="240464684" border="0" src="https://freight.cargo.site/w/1000/i/1b0024bfca2d0c535c12a26255b9322ccee1bdf5c4778c9945e66c37915e1115/IreneGirona_x_PanaderiaRosetta_2.png" /> <img width="1773" height="1080" width_o="1773" height_o="1080" data-src="https://freight.cargo.site/t/original/i/68eb3a15283da623b0a3ba86aec3e9ad4917ab9fb210a6bdc71f6d6a256e73cb/IreneGirona_x_PanaderiaRosetta_3.png" data-mid="240464711" border="0" src="https://freight.cargo.site/w/1000/i/68eb3a15283da623b0a3ba86aec3e9ad4917ab9fb210a6bdc71f6d6a256e73cb/IreneGirona_x_PanaderiaRosetta_3.png" /> Design and production of a limited-edition Valentine’s Day packaging for Panadería Rosetta, created as a special collaboration between chef Elena Reygadas and pastry chef Huerik Palos. Developed through the creative agency Niños Héroes, the concept highlights the artisanal identity of Rosetta while celebrating a playful and contemporary vision of seasonal pastry. https://irenegirona.com/HR-Still-Life Tue, 30 Apr 2024 17:17:39 +0000 Irene Girona https://irenegirona.com/HR-Still-Life HR Still Life Creative Direction 2023 <img width="2500" height="1588" width_o="2500" height_o="1588" data-src="https://freight.cargo.site/t/original/i/b8bacdf80c4e4b676dc57f4aa4a1abcbc50a876e67acc21613c1ebbb6c33f1ed/IreneGirona_x_Helenarohner_FW23_1.jpg" data-mid="210037405" border="0" src="https://freight.cargo.site/w/1000/i/b8bacdf80c4e4b676dc57f4aa4a1abcbc50a876e67acc21613c1ebbb6c33f1ed/IreneGirona_x_Helenarohner_FW23_1.jpg" /> <img width="2500" height="1588" width_o="2500" height_o="1588" data-src="https://freight.cargo.site/t/original/i/9fe93f09dc5e3895853856cdbc14952692d2fdf189221ef6abcd391a643a17ce/IreneGirona_x_Helenarohner_FW23_2.jpg" data-mid="210037406" border="0" src="https://freight.cargo.site/w/1000/i/9fe93f09dc5e3895853856cdbc14952692d2fdf189221ef6abcd391a643a17ce/IreneGirona_x_Helenarohner_FW23_2.jpg" /> <img width="2500" height="1588" width_o="2500" height_o="1588" data-src="https://freight.cargo.site/t/original/i/ec5cc32d03e3e5c0beba9c7afc6256111987c0856b23e7fd58aea73293c0d878/IreneGirona_x_Helenarohner_FW23_3.jpg" data-mid="210037407" border="0" src="https://freight.cargo.site/w/1000/i/ec5cc32d03e3e5c0beba9c7afc6256111987c0856b23e7fd58aea73293c0d878/IreneGirona_x_Helenarohner_FW23_3.jpg" /> <img width="2500" height="1588" width_o="2500" height_o="1588" data-src="https://freight.cargo.site/t/original/i/035364e5d06d85ef2d88c86eaf563cadb578df581a22c8b031c918ec624c1467/IreneGirona_x_Helenarohner_FW23_5.jpg" data-mid="210037409" border="0" src="https://freight.cargo.site/w/1000/i/035364e5d06d85ef2d88c86eaf563cadb578df581a22c8b031c918ec624c1467/IreneGirona_x_Helenarohner_FW23_5.jpg" /> <img width="2500" height="1588" width_o="2500" height_o="1588" data-src="https://freight.cargo.site/t/original/i/1925a771f70e5aa9fb7c1331b14dff81cca831833cb3f354fba1f6ba6a97e400/IreneGirona_x_Helenarohner_FW23_4.jpg" data-mid="210037408" border="0" src="https://freight.cargo.site/w/1000/i/1925a771f70e5aa9fb7c1331b14dff81cca831833cb3f354fba1f6ba6a97e400/IreneGirona_x_Helenarohner_FW23_4.jpg" /> “Even the common articles made for daily use become endowed with beauty when they are loved.”Soetsu Yanagi, The Beauty of Everyday ThingsCreative direction: Irene Girona Photography and Set: Lourdes Cabrera https://irenegirona.com/Ynes-Suelves Mon, 19 Aug 2024 17:30:30 +0000 Irene Girona https://irenegirona.com/Ynes-Suelves Ynes Suelves E-commerce 2024 E-Commerce design and development for Ynes Suelves, fashion brand established in 2016 in Madrid. Blending a timeless aesthetic with twisted classics, the brand's focus is to create enduring pieces that trascend eras.&nbsp;With that in mind, we created a page that enhances the pieces and eases the navigation and experience on the site. (Full project comming soon) Website development by Gux https://irenegirona.com/WOW Tue, 12 Dec 2023 14:54:16 +0000 Irene Girona https://irenegirona.com/WOW WOW Concept Packaging Design 2023 <img width="2000" height="1350" width_o="2000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/18771317553607a23d3efc4e561fdff2651e9723811f12d2e02282bab33f062f/IreneGirona_x_WOWConcept_1.jpg" data-mid="199384456" border="0" src="https://freight.cargo.site/w/1000/i/18771317553607a23d3efc4e561fdff2651e9723811f12d2e02282bab33f062f/IreneGirona_x_WOWConcept_1.jpg" /> <img width="2000" height="1350" width_o="2000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9a8ca5cd3084941b6f563dd8b74077efd35d9541f283c0d3431075917d8cacb6/IreneGirona_x_WOWConcept_3.png" data-mid="199340307" border="0" src="https://freight.cargo.site/w/1000/i/9a8ca5cd3084941b6f563dd8b74077efd35d9541f283c0d3431075917d8cacb6/IreneGirona_x_WOWConcept_3.png" /> <img width="2000" height="1350" width_o="2000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9b1fb0c087b49e316bd5e1a3a1bac278c4150e8b86f4540e3458bb6ef1e0346f/IreneGirona_x_WOWConcept_2.png" data-mid="199340306" border="0" src="https://freight.cargo.site/w/1000/i/9b1fb0c087b49e316bd5e1a3a1bac278c4150e8b86f4540e3458bb6ef1e0346f/IreneGirona_x_WOWConcept_2.png" /> <img width="2000" height="1350" width_o="2000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dd3c1f40012ff99f2a0aeb298c6b90ce025009f9fd7a7713221f58933ca50d7f/IreneGirona_x_WOWConcept_4.png" data-mid="199340308" border="0" src="https://freight.cargo.site/w/1000/i/dd3c1f40012ff99f2a0aeb298c6b90ce025009f9fd7a7713221f58933ca50d7f/IreneGirona_x_WOWConcept_4.png" /> WOW concept is a space designed to connect customers with the latest trends in fashion, beauty, technology and decoration in a totally personalised and unique way. To mark the opening of its second flagship store in Serrano 52, Madrid, an event was held whose creative concept was based on the materials of the space itself. Inspired by stainless steel, we created an exclusive envelope for gifting the guests. https://irenegirona.com/Berta-Salinas-Web Thu, 01 Sep 2022 09:22:12 +0000 Irene Girona https://irenegirona.com/Berta-Salinas-Web Berta Salinas Web Design 2022 <img width="1700" height="1080" width_o="1700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec2b2a80a62d312ac8f24d9bb700132578d931b07e83b5e4c71789cb70361d83/preview_02.gif" data-mid="151946034" border="0" src="https://freight.cargo.site/w/1000/i/ec2b2a80a62d312ac8f24d9bb700132578d931b07e83b5e4c71789cb70361d83/preview_02.gif" /> The work of Berta Salinas ranges from the world of art direction to the artistic medium, combining both disciplines. Her photographs and fabric works are an exploration of the intimate sphere that discovers the different connections between the people and the objects that surround her, represented by a recurring symbology based on anatomy, nature and everyday objects. For her site, I wanted to create a blank and free space where all topics and techniques Berta explores, would mix and combine harmonically. Visit bertasalinas.com Website development by Gux https://irenegirona.com/Dandelion Tue, 12 Dec 2023 12:31:55 +0000 Irene Girona https://irenegirona.com/Dandelion Dandelion Flores Branding, Web Design 2023 <img width="2000" height="1350" width_o="2000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7364512f0734e79f2d6f0244bce68769fec376157defcb2dd04e2c161da287f3/irenegirona_dandelion_02.gif" data-mid="199197847" border="0" src="https://freight.cargo.site/w/1000/i/7364512f0734e79f2d6f0244bce68769fec376157defcb2dd04e2c161da287f3/irenegirona_dandelion_02.gif" /> <img width="4168" height="2813" width_o="4168" height_o="2813" data-src="https://freight.cargo.site/t/original/i/a282a1e85c1ed06aae08321cdb20ebc3baba8d4923efce6ed9da201ae3f7eb4b/irenegirona_dandelion_01.jpg" data-mid="199197846" border="0" src="https://freight.cargo.site/w/1000/i/a282a1e85c1ed06aae08321cdb20ebc3baba8d4923efce6ed9da201ae3f7eb4b/irenegirona_dandelion_01.jpg" /> <img width="4168" height="2813" width_o="4168" height_o="2813" data-src="https://freight.cargo.site/t/original/i/a282a1e85c1ed06aae08321cdb20ebc3baba8d4923efce6ed9da201ae3f7eb4b/irenegirona_dandelion_01.jpg" data-mid="199197846" border="0" src="https://freight.cargo.site/w/1000/i/a282a1e85c1ed06aae08321cdb20ebc3baba8d4923efce6ed9da201ae3f7eb4b/irenegirona_dandelion_01.jpg" /> Coming soon Branding and web design for Dandelion, flower boutique located in Madrid. Visit dandelion-flores.com https://irenegirona.com/Helena-Rohner-SS24 Mon, 29 Apr 2024 13:27:58 +0000 Irene Girona https://irenegirona.com/Helena-Rohner-SS24 Helena Rohner SS24 Creative Direction 2024 <img width="4312" height="2924" width_o="4312" height_o="2924" data-src="https://freight.cargo.site/t/original/i/0e48ce043b5f7f44f30aa6f0ae80b53ca0c493b11277c8a4743976821deb7406/IreneGironaCreativeDirectionSS24_3.png" data-mid="209937599" border="0" src="https://freight.cargo.site/w/1000/i/0e48ce043b5f7f44f30aa6f0ae80b53ca0c493b11277c8a4743976821deb7406/IreneGironaCreativeDirectionSS24_3.png" /> <img width="4312" height="2924" width_o="4312" height_o="2924" data-src="https://freight.cargo.site/t/original/i/9cdefb94033ba743e8fe9044745992b0b6695b5aca8b83349902c95181b9f799/IreneGironaCreativeDirectionSS24_2.png" data-mid="209937598" border="0" src="https://freight.cargo.site/w/1000/i/9cdefb94033ba743e8fe9044745992b0b6695b5aca8b83349902c95181b9f799/IreneGironaCreativeDirectionSS24_2.png" /> <img width="1500" height="1017" width_o="1500" height_o="1017" data-src="https://freight.cargo.site/t/original/i/20ab5e53735dcac143e725ac147e7343de6c5860b7d640737e077bf689e1eef7/IreneGironaCreativeDirectionSS24_4.jpg" data-mid="210012366" border="0" src="https://freight.cargo.site/w/1000/i/20ab5e53735dcac143e725ac147e7343de6c5860b7d640737e077bf689e1eef7/IreneGironaCreativeDirectionSS24_4.jpg" /> <img width="1500" height="1017" width_o="1500" height_o="1017" data-src="https://freight.cargo.site/t/original/i/d6f10b02f95c734571cc3a3f1b072d33e2822fb415cd8a186b8db067601d5683/IreneGironaCreativeDirectionSS24_5.jpg" data-mid="210012367" border="0" src="https://freight.cargo.site/w/1000/i/d6f10b02f95c734571cc3a3f1b072d33e2822fb415cd8a186b8db067601d5683/IreneGironaCreativeDirectionSS24_5.jpg" /> Handcrafted jewellery meets the tranquility of nature, where gemstones and ceramic sparkle like blossoms amidst sunlit greens and golden hues. Each piece weaves a tale of elegance, forging a seamless connection between the timeless beauty of the outdoors and the refined craftsmanship of human hands. Creative direction: Irene GironaPhotography &amp; Video: Lourdes CabreraTalent: Jiu Choi &amp; Charlotte RuizMakeup&amp;Hair: Ariadna Martin https://irenegirona.com/Laganini Sat, 03 Sep 2022 09:34:44 +0000 Irene Girona https://irenegirona.com/Laganini Laganini&nbsp; Logo Mark 2022 <img width="1500" height="953" width_o="1500" height_o="953" data-src="https://freight.cargo.site/t/original/i/255db95c3e590f61099e196bc97d41b730183dda557952b3601037565181063e/IGIRONA_LAGANINIBRANDING.jpg" data-mid="209919265" border="0" src="https://freight.cargo.site/w/1000/i/255db95c3e590f61099e196bc97d41b730183dda557952b3601037565181063e/IGIRONA_LAGANINIBRANDING.jpg" /> <img width="1500" height="953" width_o="1500" height_o="953" data-src="https://freight.cargo.site/t/original/i/b553f1398ffbf861928599ec9c7a56d1df1bfaebe7554a67daaa37b8e7214537/IGIRONA_LAGANINIBRANDING_2.gif" data-mid="209919284" border="0" src="https://freight.cargo.site/w/1000/i/b553f1398ffbf861928599ec9c7a56d1df1bfaebe7554a67daaa37b8e7214537/IGIRONA_LAGANINIBRANDING_2.gif" /> <img width="7084" height="4500" width_o="7084" height_o="4500" data-src="https://freight.cargo.site/t/original/i/00d389d2b3a1054f3149ef30a727397fd9092f60a4f89ac69ff01e7d48e97f42/Sin-titulo-5_Mesa-de-trabajo-1-copia.png" data-mid="156397784" border="0" src="https://freight.cargo.site/w/1000/i/00d389d2b3a1054f3149ef30a727397fd9092f60a4f89ac69ff01e7d48e97f42/Sin-titulo-5_Mesa-de-trabajo-1-copia.png" /> <img width="7084" height="4500" width_o="7084" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8b4a2b1e6ea93ae08231b7b1d76ed5f85a915fd8b5f63941a01eb087e53454c9/Sin-titulo-5_Mesa-de-trabajo-1.png" data-mid="156397696" border="0" src="https://freight.cargo.site/w/1000/i/8b4a2b1e6ea93ae08231b7b1d76ed5f85a915fd8b5f63941a01eb087e53454c9/Sin-titulo-5_Mesa-de-trabajo-1.png" /> <img width="7085" height="4500" width_o="7085" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3b360d0fb4baa0f0c0c66591c9ad13cea15f3ecb48161eace9b8b50ddb2c2311/Sin-titulo-5_Mesa-de-trabajo-1-copia-2.png" data-mid="156397688" border="0" src="https://freight.cargo.site/w/1000/i/3b360d0fb4baa0f0c0c66591c9ad13cea15f3ecb48161eace9b8b50ddb2c2311/Sin-titulo-5_Mesa-de-trabajo-1-copia-2.png" /> Logo Mark, colour and patterns for Laganini, spanish made to order fashion brand. https://irenegirona.com/Ehrhardt-Florez Mon, 19 Sep 2022 13:27:19 +0000 Irene Girona https://irenegirona.com/Ehrhardt-Florez Ehrhardt Flórez Gallery Branding, Web 2022 <img width="1920" height="1295" width_o="1920" height_o="1295" data-src="https://freight.cargo.site/t/original/i/c718892d0d16f55c70319dec8abe1d2481cfb50716a418464fdca6da5f61f7d0/ehrhardt_02.jpg" data-mid="153328292" border="0" src="https://freight.cargo.site/w/1000/i/c718892d0d16f55c70319dec8abe1d2481cfb50716a418464fdca6da5f61f7d0/ehrhardt_02.jpg" /> <img width="3204" height="2160" width_o="3204" height_o="2160" data-src="https://freight.cargo.site/t/original/i/536b342971a72723439301681a9aa6f9679b14296342ffc9397a2ca572bcfa61/Logo.png" data-mid="153327047" border="0" src="https://freight.cargo.site/w/1000/i/536b342971a72723439301681a9aa6f9679b14296342ffc9397a2ca572bcfa61/Logo.png" /> <img width="1920" height="1295" width_o="1920" height_o="1295" data-src="https://freight.cargo.site/t/original/i/915dad1cba9ecb23843814278b58ac2ab68ec9576cd995ecaa8be949c1e29243/ehrhardt_03.gif" data-mid="153330186" border="0" src="https://freight.cargo.site/w/1000/i/915dad1cba9ecb23843814278b58ac2ab68ec9576cd995ecaa8be949c1e29243/ehrhardt_03.gif" /> <img width="2966" height="2000" width_o="2966" height_o="2000" data-src="https://freight.cargo.site/t/original/i/34abd0564153cdd250ea5e8a24546743475cff52f09a278ed889ccd817544402/moviles.jpg" data-mid="153326665" border="0" src="https://freight.cargo.site/w/1000/i/34abd0564153cdd250ea5e8a24546743475cff52f09a278ed889ccd817544402/moviles.jpg" /> <img width="1920" height="1295" width_o="1920" height_o="1295" data-src="https://freight.cargo.site/t/original/i/1b44cb3d0eedf6ec741883c5dc5b9243ac902c40c84c24f26b83abe65e808821/ehrhardt_01.jpg" data-mid="153328290" border="0" src="https://freight.cargo.site/w/1000/i/1b44cb3d0eedf6ec741883c5dc5b9243ac902c40c84c24f26b83abe65e808821/ehrhardt_01.jpg" /> <img width="2500" height="1686" width_o="2500" height_o="1686" data-src="https://freight.cargo.site/t/original/i/428d08d1ab76c36219de9d8e1c5613bcf04c2953e661472da27e356a9653c38c/MOCKUP_GALERIA_MOVIL2.jpg" data-mid="153326664" border="0" src="https://freight.cargo.site/w/1000/i/428d08d1ab76c36219de9d8e1c5613bcf04c2953e661472da27e356a9653c38c/MOCKUP_GALERIA_MOVIL2.jpg" /> Project developed as an art director at wozere studio. (Copyright for text and images belong to wozere) After more than forty years bringing German art to the Spanish scene, Heinrich Ehrhardt Gallery begins a new stage as Ehrhardt Flórez. For this gallery we shaped a simplicity-led identity and website that allow the artists and their pieces to be highlighted as the main focus. Visit ehrhartdflorez.com Website development by Gux